Home > Kenner > Bill & Ted

1991 Series

Bill and Ted's Excellent Adventure was a sleeper hit during the summer of 1989. Merchandising was slim. The sequel, Bill and Ted' Bogus Journey, followed in 1991. With Bill and Ted mania at a high pitch, the merchandising flowed - there was a NES game, an animated series, and a Fox Television live-action series.
Kenner wanted to get in on that B & T cash, so they released a series of figures that, unfortunately, didn't sell well. The party was over quickly, with only one series solicited, and not every item released.
It can be asked why Bill and Ted was not an action figure hit, but the answer is rather simple. It occurs over and over again - what are kids supposed to do with these figures?

Here's an example of what I mean. Years after B and T were gone from toy shelves, Playmates would release a line of figures based on the Simpsons. Mattel had previously tried, and their line failed after one series. Playmates released nearly twenty regular series (and a ton of playsets, two packs, and special releases). The Simpsons, under Playmates, is one of the most prolific lines ever released....because they understood that the Simpsons wasn't primarily for kids. It was for collectors.
Mattel's attempt was action figures - articulated, word balloon pieces to replicate the show - but kids didn't bite. Years later, the collectors knew that they wanted to have shelves full of these characters, but they didn't need to have twenty points of articulation for karate fighting each other. They just needed to look like the characters. So that is what Playmates did.
A line like Bill and Ted fails, as well done as it is for being a "Kennerverse" animated-style line, because it doesn't have the lasting interest and conflict that Gi Joe, Star Wars, or Transformers provides to kids.
I would be interested in seeing NECA or Mezco getting their hands on the Bill and Ted license and seeing if those figures would be successful.                      - John Kent

Figures Wave 1

group item image
Bill S. Preston Esq.
group item image
Ted "Theodore" Logan
group item image
Rufus
group item image
Grim Reaper
 
group item image
Abe Lincoln
group item image
Genghis Khan
group item image
Billy the Kid
 

Accessories



missing group item image
Speaker & Tape Set
 

Playsets and Packs

missing group item image
Phone Booth with Snapback Phone
missing group item image
Wyld Stallyns Jam Session Two-Pack
 

Unreleased Items



missing group item image
Napoleon